TOP Reasons Why Service Providers Partner with IceWarp
MSPs, ISPs, telcos, and more from around the world opt for strategic partnerships with IceWarp over the mega-corporations. Here are their TOP reasons why.
Introducing IceWarp
If you’ve never heard of the IceWarp collaboration software, then you’ll be glad you did today. IceWarp is an all-in-one platform that combines email with an integrated suite of unified communication tools.
Its users enjoy effective productivity tools, all in-browser, no downloads necessary. The IceWarp dashboard makes working together as a connected team easier, with features like Hosted Email, TeamChat, ChatGPT integration, Conferences, real-time editable Documents, and more. Customers can even choose between our Cloud and on-premises deployment.
But what really sets IceWarp apart from the expensive and rigid subscriptions of companies like Google and Microsoft is its mix-and-match plans, which are payable on a monthly basis. Customers value the option to only pay for the tools they actually need and use.
Partnerships for Service Providers
Now that we’re familiar with the product, we can focus on MSPs, ISPs, telcos, and other service providers. There are many reasons why such providers choose to resell IceWarp, who benefit in one of three ways:
- Software-as-a-Service (SaaS) running out of IceWarp’s global data centers in places like the USA, Germany, or Turkey
- As part of an Infrastructure-as-a-Service (IaaS) offering
- As a strategic partnership
The SaaS model allows for custom payment plans and pricing. IceWarp works with providers as a partner to conduct thorough business assessments, align new offerings (plans and pricing), and formulate a go-to-market strategy.
IceWarp can also be added on a plug-and-play basis, as there is no upfront investment needed for SaaS deployments, in addition to the hardware the provider already has in place. Plus, all service providers are free to customize their offering with partial or total white labeling.
Overcoming Industry Hurdles
A recent addition to the IceWarp team is experienced software and SaaS expert, Lukas Hertig. For over 20 years, he’s worked as an investor, entrepreneur, and corporate development specialist to boost growth for companies in the collaboration, Cloud, and AI automation fields.
In the words of the expert, “service providers are currently facing an existential crisis. The hyperscalers are systematically eliminating intermediaries through direct sales motions, leaving traditional providers trapped between commoditization and irrelevance.”
One significant way they’re doing this is through unsustainable levels of margin compression. “Microsoft, Google, and Amazon offer insulting 4-8% margins while continuously expanding direct channels. IceWarp directly addresses these challenges by providing a genuinely different business model, with margins starting at 15% and scaling to 30-50% with volume.”
Lukas also tackles the issue of flexibility, or rather, the lack thereof. “Service providers often struggle to differentiate when they’re all selling identical SaaS offerings with no technical control or customization capabilities. That’s why IceWarp grants partners complete control of the customer relationship.”
When it comes to its partnerships, IceWarp strives to re-enable the so-called “return of the trusted advisor”. In other words, it allows service providers to deliver genuine value beyond basic license fulfillment.
Whether it’s deploying private collaboration clouds for healthcare clients with strict compliance requirements or building custom workflow solutions for legal firms, IceWarp transforms providers from commodity resellers into true solution architects.
Experience a True Partnership
If you’re an MSP, ISP, telco, or Cloud or hosting provider, IceWarp is the ideal resell product for you. Its current market position hits the “sweet spot,” right between high-end, expensive providers like Microsoft and Google, and ultra-low-cost, open-source providers like Zimbra and NextCloud.
Give IceWarp partnership a try and experience for yourself the difference of providing a service users are actively looking for, with margins that benefit your bottom line, not only today but well into the foreseeable future. It’s time to offer a product you can really believe in, with a partnership that’s actually equal.
Want Your Customers to See You as a Trusted Service Provider? Become an IceWarp Partner Today!
